Video content that serves
a marketing purpose.
We combine broadcast-quality video production with a strategic content framework built around your target clients, your pipeline, and the outcomes you actually need. No random content. No wasted budget.
Book a Strategy CallThis is the layer underneath everything we film.
Video Marketing Strategy is not a separate product - it is the planning and branding framework that shapes both of Foundry Media's core productions before a camera rolls.
Falling behind rarely feels like a decision.
Most businesses are not ignoring their marketing on purpose. Systems go unreviewed, websites stop being updated, and social profiles sit dormant for years - not through neglect, but because nobody owns it. The result is the same either way: prospects notice, and competitors who look sharper online win the deal you should have won.
We fix that by providing the value of an entire marketing department, at the cost of less than one employee.
Strategy before camera
Before we discuss formats or shoot days, we map your audience, your buyer journey, and the narrative gaps that video can close. The production brief flows from that - not from a template.
Built for repurposing
Every shoot is planned to produce content across multiple channels and formats. A single production day with Keystone generates assets for LinkedIn, your website, paid advertising, and email - not just one highlight reel.
Measured against outcomes
Views are vanity. We align content performance to metrics that matter to your business: enquiries, pipeline contribution, conversion at each stage of the funnel. Then we use that data to improve.
Professional services that need content to work harder
One team. One system. No handoffs.
The strategy phase is not a bolt-on - it precedes production and stays embedded through post, so strategy and delivery never pull in different directions.
Strategy Session
We map your brand, your audience, and the story you need to tell before anything is filmed.
Branded Pre-Production
Scripts, titles, sequences, and story arcs built around your existing brand identity.
Production & Post, In-Brand
Filming and editing with your branding integrated throughout - not applied as an afterthought.
Deploy & Compound
Content goes live as part of a short-to-medium-term or omnipresent campaign, built to keep working long after delivery.
Beverley Jarvis
Home economist and author launching a Penguin air fryer cookbook. The product was food. The ambition was bigger: secure partnership with one of the biggest names in the category.
Strategic Video Content
Built authority and audience through founder-led content
Repurposed Across Channels
Content optimized for LinkedIn, email, and paid advertising
Result
Partnership
Secured sponsorship from Ninja - one of the biggest names in the air fryer category
The Takeaway
"Marketing strategy and delivery working together turned a cookbook launch into a category partnership."
Every format your marketing needs
Founder-Led Video
Short-form content built around your expertise. Designed for LinkedIn organic reach and authority building.
Brand & Culture Film
Longer-form content that communicates who you are and why clients should choose you.
Testimonial & Case Study Video
Client stories that do the selling for you at the bottom of the funnel.
Event Content
Repurposed conference, summit, and roundtable footage transformed into months of content.
Paid Video Ads
Short, sharp, high-conversion video assets built for LinkedIn Ads and other paid channels.
Educational Series
Multi-part content that positions your firm as the authority on a specific topic.
Start with a strategy conversation.
A free 30-minute call to look at your current content, your goals, and what a Keystone Strategy engagement could produce for your business.
Book Your Free Call